How can anyone even begin to take this seriously. Here’s a product aimed solely at people who watched Gattaca and thought ‘I want in.’ It’s more saddening than maddening that reductionism is accepted at such a level that when an engineer says ‘everything can be broken down’ carefully skipping around ‘even people,’ in reference to a product perilously close to the eponymous dystopian science fiction film, VC’s jump at the idea.
Of course, this just forms another part of the war on the home-life of wealthy middle class consumers. The responsibility for care and enjoyment of looking after yourself and your home are gradually eroded, replaced by automation and smart fridges so that the time you spend cooking, eating and cleaning could be better turned to kick-boxing, or, more accurately, performing labour.
There’s a potential here for something that could actually help people who need nutrition in any of the thousands of places around the world suffering from mass, systemic malnutrition. But no, the tagline ‘What if you never had to worry about eating again?’ is moronically angled at a music producer who has no idea what he’s doing, some hikers and an executive.
I’m aware this isn’t a new video, and I’ve been touting it for ages as an example of blinkered and reckless innovation, and honestly, I thought I would be more vitriolic when it came to writing these paragraphs but I just don’t think it’s necessary.